The corporation at a glance

Image brochure for Chugai Pharma

Innovation beyond imagination

The task

At the Japanese pharmaceutical company Chugai Pharma, the focus is on innovation: the Asian roots, Japanese script and traditional look are to be replaced by a modern and international image which underlines the future orientation of the Group. The focus is on technological progress, talent and know-how in order to continue improving patient care.

New text and image world

Our approach

In brainstorming sessions, our team of consultants, designers and copywriters set the course for the new image brochure: What is the corporate vision? In which direction is the industry evolving? What are the central fields of business? In a second step, we clarify which editorial and visual elements support the statement of the claim “Innovation beyond Imagination”. A text and design concept is created. In close coordination with the company, page layout, wording, colour scheme and graphic design elements gain intensity.

Focusing on the future

The result

With strong motives Chugai presents itself as an innovative and committed pharmaceutical company with its main business sectors of oncology, rheumatology, haematology and supportive drugs - in terms of content supported by the company's vision. The central theme is the motive of “focusing”. Through clear language and the design element of the square, the essential comes to the foreground. The view is directed towards the future.