Around 8.75 million people in Germany are affected by retinal diseases such as neovascular age-related macular degeneration (nAMD) or diabetic macular oedema (DMO). We know that the diagnosis raises many questions and noticeably changes everyday life – for patients and their families alike. For our client Roche Pharma, we developed the augenblicke campaign, an initiative that provides guidance: with reliable information, practical support and a clear focus on the needs of the target group.

Accessible design was not a compromise but a conviction: high-contrast, positive, warm and close to the people it was made for. We involved real patients, listened to them, understood their needs and turned this into content that truly helps – across the website, social media and information materials.

With augenblicke, we created an accessible website, meineaugenblicke.de, and an accompanying social media channel that provide guidance and build closeness. Real people are at the centre and make the content personal and tangible. High-contrast design, legible typography and empathetic imagery support accessibility – both online and offline. In addition, events create space for exchange and encounter. The result is an initiative that informs, connects and makes those affected visible.